IDEAL&CO has two main expertises in sustainable product development: design & research. Combining these expertises allows us to think beyond the traditional product, and generate effective results for our clients.

IDEAL&CO Design is specialised in sustainable & circular product design. We develop creative solutions for companies that want to make sustainable business, using state of the art design strategies such as Cradle to Cradle and Biomimicry.

IDEAL&CO Explore B.V. supports industry in the transition to a regenerative business model, by providing design-research in the field of sustainable product development, innovation and circular economy, as well as supporting companies and organisations with consult, education and training in these fields of expertise.